Thoughts

Andrew Miller

February 26, 2023

The Strength and Growth of Premium Domain Assets

There is ongoing momentum in the premium domain name asset class. The last few weeks, this post has featured our Hilco Digital Assets deals for Legal․com, Networth․com; the industry sales of AI․com to OpenAI and Super․com to LiveSuper, as well as many more you can view at HilcoDigital.com/comps. We are closing on two massive, category-killer domain deals this week (for this post next Sunday) and in bona fide discussions on several more.

The Value of Exact Match, Category Domains

The most valuable dot-com domain names, the exact match, category ones, continue to be amongst the best-returning investments, the Internet’s equivalent to the most prime real estate and locations in the world. Most importantly, by leveraging your exact match and category domain, you are providing your business a headstart in the long race that defines success, like starting the marathon at mile eight.

The Impact on Branding and Enterprise Value

The credibility, authority, “hear it once, remember it forever” branding, the resonance with investors and the public markets if that is your plan, all amount to the addition of exponential enterprise value across all facets of your company. There is no better investment, and it is an investment; an amortized, appreciating, liquid balance sheet asset.

Our World Class Domain Assets

All of our world-class domain assets are at HilcoGlobal.com/domains.

All articles