Thoughts

Andrew Miller

October 23, 2022

The Power of Exact Match Domain Names: A Deep Dive into Strategies and Success Stories

For 24 years, the most striking things to me about the different companies, management teams, founders, and investors I have been involved with at so many levels, are the “whys.” The decisions and strategies that come under that microscope are fascinating, especially those involving the acquisition of specific exact match and/or category domain names.

The Fascination with Domain Name Decisions

There are far too many “case studies” of the massive wins from those that understood the offensive and defensive importance of ensuring they acquired their exact match domain, and far too many who later came to realize the significance of dismissing the importance of acquiring theirs, to name or do justice to here.

Introducing HDA TV

At HilcoDigital.com, we soon will introduce HDA TV where I will interview some of these leaders and companies and bring their success stories to the audience. This effort aims to help educate new and existing Founders, CEOs, and investors on the game-changing aspects of prioritizing their exact match domain acquisition and showcasing the standalone asset value and immeasurable enterprise value that results. Until HDA TV, a running list of recent savvy companies and market leaders making the move is here, with a few case studies teasers.

Domain Name Deals: A Quiet Success

Domain name deals are happening left and right, confidential and as quiet as a star-filled night. That’s all. 🤣

The Global Impact of the NBA

The NBA is a global juggernaut. 180m social media followers in China alone. 🏀 is a sports betting, daily fantasy, apparel powerhouse. Basketball.com – Category killer brand. DM me.

The Most Incredible Internet Real Estate

The most incredible brands, categories, addresses, and valuable internet real estate on the web can be found at HilcoDigital.com/domains.