Thoughts

Andrew Miller

January 19, 2025

Striking While The Iron’s Hot

I had some extremely important, educational thoughts to post today with regards to the most valuable exact match, category defining domain name assets, but it has been preempted until next week by a “must do” post. I want to be explicitly clear that this post has nothing to do with politics or whom I support. I have a knack for spotting trends. I was an early investor in domains, and successfully rode the Bored Ape, Apecoin, NFT wave in 2022. I got home Friday night from dinner with family, watched the 2nd half of the Celtics game, and settled down with X for some last minute prep for the NFL Draftkings slate. My X feed is primarily composed of 3 communities; daily fantasy, crypto/NFT. and domains. It was at this moment I saw a tweet from Trump, that he just launched his “Official Trump” meme coin. In order to trade it, one needed an App called Moonshot. I processed it all, downloaded the app, and had this premonition that for the next 72 hours before inauguration, this may be the single most generational wealth opportunity, albeit likely short lived, in my lifetime. Why? In only 1 hour, the meme coin went from 10 cents to $5. And only those on X who understood it knew about. It is always about supply and demand and there are 60m Trumpers. This was a runaway freight train that would be all over the news by Saturday evening. Getting capital into Moonshot was challenging and trusting the process scary but I figured it out, bought some around 11pm at about $5. I woke up at 430am and it was $17. By Saturday lunch, $33. It is $75 early this am. This is the craziest thing I have seen in crypto and I sold a Bored Ape at 152 Eth. The point of this is not to talk about personal gain but to highlight the importance of trends, supply/demand, and a world of opportunity derived from the blockchain. When I started on Wall St a long time ago, getting shares in a hot IPO was the ultimate goal, because it was a sure thing. It was hard to even get a small amount, as the bulk went to the institutions and the heaviest hitters. But this Trump meme was an IPO but “open sourced”, available equally to everyone, with insane returns. I did well but only wish I had gone all in, because I was never so sure as I was Friday night.

Stay Tuned For A Fascinating Case Study!

Next week, I will portray a “case study” on domains that I hope will be useful to both domain investors, CEO’s and Founders. Meanwhile, in 2024, we at Hilco Digital Assets oversaw the Rocket*com transaction for $15m. As I often say to clients and executives we work with, a Super Bowl ad is a marketing expense that works or doesn’t and for the same $15m, a domain name is a balance sheet asset adding exponential value forever. But, if one is going to launch a Super Bowl spot, at least make sure you have your exact match .com to leverage. And that is what Rocket Mortgage is doing. Bravo to their team for strategically getting it at the highest level, https://shorturl.at/7BMMr

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