Thoughts

Andrew Miller

June 15, 2025

Book.com?

Over 26 years building with, investing in, acquiring, and advising on the most valuable domain names, I could write a book (title, “Domain Name Stories from the Vault”), with each chapter being dedicated to a single domain. I could not possibly include every great domain story. Chapter 1 would be Beer*com, because it was my first of many category defining domains, the result was like nothing I ever dreamed of, and now, we at Hilco Digital Assets are representing it once again, even more valuable than it was in 1998. Subsequent chapters would be Diamond*com, the pinnacle of the pre-2000 Internet deal; Shop*com, for what could have been; Timeshares*com, the first domain I sold as an advisor; CreditCards*com & InsuranceQuotes*com, the drivers of my 2 successful businesses and exits (still market leaders today); Chocolate*com and Sex*com, just because its chocolate and sex; and Software*com and Phone*com, acquired together in my largest investment transaction. In more recent times; Home*com, my 2nd ever 8 figure deal that I still believe will become something very special; Chat*com, Icon*com, and Rocket*com, 3 subsequent, recent, 8 figure transactions with behind the scenes stories, and Gold*com, a complex deal that I take a lot of pride in completing. Each of these have a story to tell filed with challenges, fascinating people, unprecedented negotiation moments, and futures that are still playing out. The best part is, with over 400 domains that we own or represent,there are plenty of tales to unfold for a sequel, “More Domain Name Stories from the Vault”.

ID.com

One of those will surely be ID*com, arguably the most valuable domain I have ever been associated with, a top 3 of the 676 2-letter .com’s, that also represents one of the fastest growing, trillion dollar markets and categories. We are in some advancing, exciting discussions on this domain and soon enough, it will be our next 8 figure transaction. It would be the opening chapter of the second book.

All articles