Thoughts

Andrew Miller

October 16, 2022

The Strategic Importance of Exact Match .com Brands

As I touched on last week, this was another stellar week for premium domain assets. I expect it to be a really strong rest of ‘22. We are in the process of several exact match, category advanced negotiations with buyers and sellers, and the understanding of the strategic importance of owning the exact match .com brand and domain is at all-time highs and continuing.

From Founders to VCs, Boards to CEOs, the realization that a company’s exact match .com is both the most important investment and most exponentially appreciating one for the business, above and beyond most any other they could make, is gaining momentum. It is brand, email address, PR, funding critical, and exit important. One’s global address matters; location, location, location, brand, brand, brand. This is evident in the many real-world case studies of acquisitions occurring daily, HilcoDigital.com/comps. We have some of the most valuable premium, exact match, and category domains at HilcoDigital.com/domains.

Hilco Digital Assets in the Spotlight: A Feature in Milk Road

Hilco Digital Assets was featured in this past Thursday’s edition of Milk Road, IMHO the best Web3 inbox newsletter there is. Shaan Puri, Ben Levy, and their team deliver phenomenal insights in a fast, easy-to-read way every day, and it works. It reminds me of “Daily Candy,” a throwback to Web1, for Crypto and NFTs. A must-subscribe for anyone in the Web3 space.

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