Thoughts

Andrew Miller

October 9, 2022

The Historical Strength of Premium .com Domain Names: A Recession-Proof Investment

I want to address the facts about why Premium, .com domain names are amongst the historically best assets to achieve return on investment (ROI). The late, great John Slade, of Bear Stearn’s fame, was famous for saying, “As interest rates go, the market goes, and everything else is bullshit.” I have been in the game long enough to experience so many cycles and market-moving moments, from the crash of 1987 (fresh out of Cornell working on Wall St), the Iran war in 1991, the .com bubble bursting in 2000, the Lehman & subprime mortgage crisis in 2008, the pandemic, and so on.

Interest rates are going up, and it is adversely affecting markets, housing, crypto, and most asset classes. While nothing is immune to ups and downs, the most premium Internet real estate, one-word .com domain names, have always been recession-proof and strong, appreciating standalone investments.

When you add in the value the best exact match and category domain names bring to end-user companies that garner the utility as the most credible, authoritative address and memorable brand, that ROI skyrockets. While domains are not the most liquid asset, the only real drawback, they are consistently amongst the strongest investments, providing exponential returns. We have some incredibly valuable ones at HilcoDigital.com/domains.

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