Thoughts

Andrew Miller

July 3, 2022

The Strategic Power of Premium Domains

A question for Founders, CEOs, and Investors: How many premium, exact match domain name acquisitions and case studies do you need to see to understand the strategic significance and game-changing value that being on the best Internet real estate delivers? Every day, a smart company acquires its exact match, category domain. Most importantly, it is one of the best investments from an ROI standpoint; it is an appreciating balance sheet asset; it establishes authority and credibility, and “is heard once, remembered forever.” It gives your advertising/marketing, which are not assets but P&L expenses, a fighting chance—often driving those campaigns.

This week, Chill Brands CEO unveiled his $1.6 million purchase of Chill.com. You can see several comps and CEO/Founder case studies here.

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