Thoughts

Andrew Miller

August 24, 2025

Recent Sales

As reported by Embrace.com this weekend, we oversaw the sale of And*com, rb.gy/a501k9, as well as Thomas*com, Provision*com, and Use*com. All of these are ongoing indicators of how many companies are realizing that there is no investment as strategically important or exponentially game changing to all facets of their business than acquiring its exact match or category defining domain. Congrats to the visionary leaders on the above transactions, each executing at the highest of levels. This upcoming week is lining up to be even bigger with some epic domain negotiations in the later stages. More to come.

Reiterating

This aged well last week so I thought I would reshare it this week when I have an abbreviated RST. Barry Diller once said, “build brands, not bricks”. Big Ideas always leverage the best land, locations, and addresses. Category defining and exact match domain names are essentially the most valuable and reputable digital locations. Just like “Wall Street,” “Madison Avenue,” or “Napa” instantly signal finance, advertising, or wine in the physical world, Invest*com, Advertise*com, and Wine*com serve as their online equivalents. These domains signal category ownership, convey instant trust and credibility, and reduce friction because customers already know what the brand is about the moment they see or hear it. That’s why the most valuable one word .com domains command such high values; they function the same way prime physical real estate does in the offline world. A great domain is digital location equity, just like a flagship store on Fifth Avenue is physical location equity. It is no accident that the most successful, visionary entrepreneurs of the current digital age understand this. After I oversaw the sale of Chat*com to Hubspot Founder Dharmesh Shah for $15.5m, he was able to parlay that into equity in OpenAI, followed by Hubspot becoming one of OpenAi’s most important strategic partners. He also acquired Agent*com/Agent.ai, and in several short months, has surpassed 2m users. Another business built on the trust and power of these two domain acquisitions. We have seen the same with Elon Musk, who acquired Tesla*com as the exact match upgrade from TeslaMotors*com, and X*com to rebrand Twitter. Lastly, in another one of our deals, Rocket Mortgage stepped up and paid $15m for Rocket*com, re-branding to the exact match with 2 moving Super Bowl ads. We are overseeing more and more of these transactions every week. For all the domains we represent or own, visit https://lnkd.in/eF9YJEbC

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