Thoughts

Andrew Miller

October 30, 2022

The Significance of Exact Match Domain Names: A Strategic Investment

Last week I shared a 2018 tweet from Elon Musk in which he mentions the significance of his $11m purchase of the exact match domain name Tesla.com and his transition from Teslamotors.com. Obviously, Elon and Tesla are as high profile as there is, but the takeaway is broader and applicable to many businesses.

The Importance of Exact Match Domains

If you are a product, brand, or company, there is no other investment, none even close, as important as acquiring your exact match category domain name asset. It is not just Elon. It is all the savvy, strategic CEOs and Founders mentioned at HilcoDigital.com/comps. We update this often. There are several exact match acquisitions happening weekly now. Fact.

The Investment Range

You will need to be prepared to make a $1m-$15m range investment to own your dotcom generic address and domain asset. These continue to be, standalone, amongst the strongest ROI of any investment you can make, and that is before factoring in the exponential, priceless value as your global address, brand, credible and authoritative domain name, that is “heard once, remembered forever.”

Offensive and Defensive Strategy

If you are doing PR, marketing, or advertising, it is a must-have offensively. For your email, it is a must-have. It is strategic defensively. And, just because it is still available is not a reason not to make your deal because it can (and will) be off the market forever. Not if but when! The domain names we own and are overseeing for sale are at HilcoDigital.com/domains.

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