Thoughts

Andrew Miller

July 10, 2022

Mid-Year Reflections: Business and Personal Growth

This weekend also marks the halfway point of the year. While it is the kickoff to many vacations, it is a great time to measure how the first half went for you, both in business and personally. In the digital, connected world, business deals happen 24-7-365. You can work and play together. I have never bought into the mantra of the “nothing gets done in July, or August, everyone is on vacation” excuse. This week is the start of how you will do in all your objectives for the second half of the year, and overall. By this post next Sunday, Hilco Digital Assets and I will have some exciting win-win (buyer and seller) domain name deals to tell you about. Deals of all kinds still happen all summer.

The Power of Premium, Exact Match Domains: A Reiteration

Speaking of premium, exact match, category domains, it is important to understand a few key things; they are amortizable, re-sellable balance sheet assets, not P&L expenses. So, while there is a significant investment cost for waterfront digital real estate, it is not “sunk.” Most domains appreciate and are great investments, standalone. For your business, it establishes credibility and authority, is “heard once, remembered forever,” and, as proven on so many occasions, adds exponential enterprise value (email, brand, marketing, advertising, and on exit).

A company may spend upwards of $10 million of at-risk budget on a 30-second Super Bowl ad that is over in a flash. If, instead, it was spent on their exact match domain, it would likely be a winning asset investment and a game-changer to the business across all phases. Once it is off the market, and someone else makes the move first, which happens 💯 percent of the time, it is likely forever, and a strategic miss at the highest level.

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