Thoughts

Andrew Miller

September 2, 2024

Our World Class Revolving Door of Domain Names

With both my son and daughter’s move-ins complete, this week kicks off fall with what I believe will be a powerful start to year end. All signs point in this direction as in the next 1-2 weeks, we at Hilco Digital Assets will complete an all time historic domain asset transaction, another high value deal, and 3 sales initiated on the Atom.com Ultra Premium Marketplace, for which we manage and oversee all deals. While we will be limited in what we can disclose, I will share what we can as these unfold. It bodes well for the most valuable exact match and category defining domains, several of ours for which we are either in discussions or advancing negotiations. It was also an exciting week as we are now overseeing the sale of Advertise*com, the keyword and category defining name for  multi-trillion dollars spent; Premier*com, a powerful brand that implies the best; Conversation*com, another category defining domain asset that is so relevant right now with ChatGPT and AI; as well as Bags*com, Hill*com, Protege*com, and Metals*com. All of our domain assets are at HilcoDigital.com/domains.

It Might be a Good Idea to Let Go

My dog is an athlete. Unlike my awesome late dog Cisco (lived to 20), who was more human than dog, Blu wants to catch his frisbee, dribble his soccer ball, and jump crazy heights through water. However, it is walnut season and we have this nuisance of a walnut tree dropping tennis ball sized walnuts all day. The frisbee, ball, and hose suddenly don’t exist. Once he gets a walnut in his mouth, he will not let go. Why on Earth am I writing this here? Because, as domain investors and advisors, sometimes we also get too attached to a domain name, even when we own many, and don’t let go, even when an offer is really good. Sometimes, it’s ok to let go, and take the smaller win.

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